While working with a fantastic volunteer team to promote the TEDx Calgary event that just happened in May, the question inevitably came up – “What is your favourite TED talk?” Two new friends both said, “How Great Leaders Inspire Action, by Simon Sinek”.
I hadn’t yet watched this talk, but since it was twice mentioned, and has close to 11 million views online, I figured it was worth 18 minutes of my time.
The talk was really interesting and quite thought provoking.
Sinek’s main idea comes down to:
Everyone knows what they do.
Some know how they do it.
But few people know why they do what they do.
However, starting with the “why” will inspire others, more than the “what” or the “how”.
Sinek applied this idea to creating an inspiring business, in which the why is not “to make money”. Rather, the why is about what you believe and the reason you get out of bed in the morning. Because people don’t buy what you do, they buy why you do it.
I think his insights are worth considering, no matter what you do in life!
What is your why?